10×100 – 10 AUSTRALIAN PHOTOGRAPHER’S is now part of the Asia-Pacific Photobook Archive


Title: 10×100 – 10 Australian Photographers

Photographers: Narelle Autio, Louise Whelan, Marian Drew, Lee Grant, Heidi Smith, Max Pam, Tim Page, Brad Rimmer, Jack Picone & John Ogden

Date of publication: 2013

Place of publication: Sydney, Australia

Language: English

Dimensions of book: 268mm (W) x 243mm (D) / 10.5 x 9.6 in.

Edition: 600

Number of pages: 128

Number of images: 100

Cover, Type of binding: Hardcover

Type of printing: Offset

Type of paper:


Publisher: T & G Publishing

Publication designer: T & G Publishing

Publication editor: T & G Publishing

ISBN: 9780987079015

Retail price: $40 AUD

Category: Photo book

Summary of Project:

by Maurice Ortega, Director of the Queensland Centre for Photography.

Fujifilm Professional and T&G Publishing have selected 10 of Australia’s finest contemporary photographers for this unprecedented publication. They were invited to explore their creativity using Fujifilm’s recently developed, compact, new generation Finepix X100 digital camera, submitting 10 photographs each for publication.

The photographers are Max Pam, Narelle Autio, Lee Grant, Heide Smith, Jack Picone, Louise Whelan, John Ogden, Marian Drew, Brad Rimmer and Tim Page.

The 10 were chosen for their prominence as world-class photographers, their award-winning careers and their status as some of Australia’s finest working visual artists. They were also chosen for the diversity of their portfolios, their unique approach to the medium and their differing technique, providing the perfect test for Fujifilm’s innovative, state-of-the-art digital camera.

In creating the Finepix X100, Fujifilm embraced photography’s traditions while creating a picture-taking instrument departing completely from today’s increasingly predictable digital cameras. At first glance, the elegant Finepix X100 resembles the great rangefinder film cameras used by such pioneers of the art of photography in the mid-20th century as Henri Cartier-Bresson. But with its unique imaging sensor, specially created lens and hybrid optical/digital viewfinder, the X100 is designed to surpass the legendary responsiveness of rangefinder film cameras. The beautifully reproduced photographs in this book reflect 10 Australian photographers and their visionary responses to using a most remarkable 21st-century camera.

As a collaboration between T&G Publishing, Fujifilm Australia and 10 photographers, this book shows a unique relationship between publisher, film company and photographer, promoting Australian photography and the versatility of the medium. It is hoped that with the release of both the X100 camera and this landmark publication that we can continue encourage more of the same, nurture Australian photography and inspire amateur and professional alike.